[Reader-list] www.bollywoodhasarrived.nu

[geert]

"Bollywood has Arrived"

Exhibition of art by 24 contemporary Indian and Dutch artsits
organised by

Jim Beard Gallery Foundation & Foundation for Indian Artists

June 23th - August 1st 2001

Passenger Terminal Amsterdam

The project

Twelve Dutch artists who have spent a period working in India and twelve
Indian artists who have spent a period working in Holland, are invited to
produce work for the exhibition "Bollywood has Arrived", which will take
place in Passenger Terminal Amsterdam.

The title "Bollywood Has Arrived" is taken from one of the best known
engagements of Western and Eastern culture: the phenomenon of the Bollywood
film. The exhibition "Bollywood has Arrived" will attract a broad range of
public and will stimulate the interest in contemporary art. This exhibition
gives a view of art from both different cultures. By connecting the Indian
and the Dutch culture, old opinions can be given a new dimension.

This major art event will after its initial start in Amsterdam travel to
India under the title "Windmills in the Mist", first to New Delhi and will
finally arrive in Bombay.

In New Delhi, where the event will open at the prestigious conference
building of Habitat Centre, Open Palm Court Area on November 3rd, 2001,
thousands of people are expected to see the exhibition.
In Bombay the art exhibition will open the 5th of January 2002 at the Bombay
National Gallery of Modern Art. We will treat our visitors with an extra
feature on an outdoor location, hosted by the Bombay film industry.

Nowadays culture and economics show a tendency of globalisation. The
differences between countries are becoming smaller. This exhibition will
show that in the language of art, these nations have grown towards each
other. Modern art, being the avantgarde of culture, will prove that the
tendency towards globalisation is there and progressing.

Opening in PTA, Saturday 23th of June 2001 20.00 - 24.00
Afterparty: 24.00 in Escape - Chemistry, Rembrandtplein Amsterdam

The opening of the exhibition will be a special celebration, where DJ and VJ
artists from both cultures use new media (video, performance art and music)
to set the atmosphere of Bollywood Has Arrived. Trailers from Bollywood
films will be shown on a video screen.

Public

The exhibition in Amsterdam will last from June 23rd until August 1st.
During this period 16 cruise ships will dock at the Passenger Terminal
Amsterdam. An estimated 20.000 passengers from Europe and America will set
foot in Amsterdam. The exhibition is set on the Main Deck of the PTA. This
is the main entrance where passengers walk through when entering Amsterdam.
We expect the opening to attract about 1000 visitors. In the next five weeks
the number of visitors is estimated at 2.500 per week. The exhibition will
also be open to public in the evening.

Organisation

This art exibition is a joint project by the Foundation for Indian Artsists
and Jim Beard Gallery Foundation.

Els Reijnders, director of F.I.A. since 1992, has ten years experience in
organising exhibitions with Indian and Dutch artists, both in India and in
Holland. Sonja Beijering and Robert Duyf from the Jim Beard Gallery are
artists as well as curators. They have experience in organising exhibitions
in Holland and abroad.

Els Reijnders, art historian, Amsterdam.
Sonja Beijering, , artist and curator, Amsterdam.
Robert Duyf, artist and curator, Amsterdam.

We have a board of advisors consisting of the following people:

W de Ranitz, business consultant, Amsterdam.
P. Faber, conservator Tropenmuseum,Amsterdam
E. Hogervorst, legal fiscalist, Amsterdam.
Participating artists:

Artists:

Rob Birza
(1962)
 V.N. Aji
(1968)
Charlie Citron
(1958)
 Mrinalini Mukherjee
(1949)
Desiree Dolron
(1963)
 Bhupen Khakhar
(1934)
Robert Duyf
(1950)
 Sheila Makhijani
(1962)
Dianne Hagen
(1964)
 Monali Meher
(1969)
Remy Jungerman
(1959)
 Subodh Gupta
(1968)
Bastienne Kramer
(1961)
 Sanjeev Sinha
(1964)
Juul Krayer
(1970)
 Uday Shanbhag
(1972)
Theo Schepens
(1961)
 Sudarshan Shetty
(1961)
Marien Schouten (1956)
 Gayatri Subramanian (1972)
Berend Strik
(1960)
 Vivian Sundaram
(1943)
Vroegop/Schoonveld
& Neve
 Mayura Subhedar
(1974)

Billboards

Publicity will be made in typical Bollywood style. It is appropriate in
India to make huge billboards that are painted by special companies to
promote the production. We will make 5 such billboards, with portraits of
the participating artists, in India and exhibit them as promotion in
Amsterdam, Rotterdam and Utrecht.
besides the normal publicity on flyers, posters, a postal mailing (2000
national) and a digital mailing (1000 international), the show will also be
advertised in newspapers, magazines and cultural agenda's.

Location

Passenger Terminal Amsterdam is one of the first mayor buildings on the
Oostelijke Handelskade 7 in Amsterdam. The building's interior can be seen
on the website www.ptamsterdam.com through a rotating webcamera.

Support

This exhibition has been made possible with additional financial support
from the following organisations:

Passenger Terminal Amsterdam, Mondriaan Stichting, Amsterdams Fonds voor de
Kunsten, Hivos, Prins Berhard Fonds, Prins Claus Fonds, VSB Fonds, Stadsdeel
Zeeburg, Deloitte&Touche.

Adresses:

Foundation for Indian Artists
Contact person : Els Reijnders
Weesperzijde 88c
1091 EK Amsterdam
Tel/Fax: 020.6686178
51.66.86.925 ABN AMRO Amsterdam
Email:fia at euronet.nl

www.bollywoodhasarrived.nu

Jim Beard Gallery Foundation
Contact person: Sonja Beijering
Barndesteeg 15
1012 BV Amsterdam
Fax: 084.8686300
Tel: 06.24741772
Email: info at jimbeard.nl
www.jimbeard.nl







Passenger Terminal Amsterdam
Oostelijke Handelskade 7
1019 BL Amsterdam
Tel: 00 31 20 5091000
Website: www.ptamsterdam.com

Agent in New Delhi:
Alka Pande, India Habitat
Lodhi Road, New Delhi, 110003, India Tel: 4642095
Email: ihc at vsnl.com
Website: www.indiahabitat.org

Agent in Mumbai:
Anupa Mehta, Art Works Inc.
Mathurdas Mill Compound, Tulsi Pipe Road, Lower Parel,
Mumbai, 400013, India
Tel/Fax: 91.22.496.5447
Email: artworks at vsnl.com
Website: www.artworks7.com