[Reader-list] Aurora

sougata bhattacharya sougata_28 at rediffmail.com
Wed Apr 30 23:51:51 IST 2003


To the reader list : This is the fourth episode of my research work that
I'm working under the Sarai independent Research Grant.  
Comments and suggestions are cordially welcome ....Sougata.

Aurora in the Post Independence era
	
The Second World War and its afterward situation was another turning point of movie business. From this time, the control over the industry had passed from the studio owning producers to a new set of investors and the earlier system of production, distribution and exhibition network began to change. In Eastern India, film industry was seriously affected due to the partition of Bengal.
Aurora had to leave their all cinema halls which remained under the territory of East Pakistan. After Independence, their exhibition business was restricted only in three cinema halls of West Bengal. 
Aurora's distribution business was also shattered when, after Independence, they had to loose their foreign market due to export regulation. As, from this time, Bengali cinema began to defeat in the competition with Hindi cinema, being a distribution company of Bengali films Aurora also lost the other parts of Indian market except Bengal and its surroundings. The only foreign market of Bengali cinema was East Pakistan. But Aurora sent very few films there because, to get those films back, Aurora had to pay an import duty to Indian Government far exceeding the value of the print.


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