[Reader-list] Looking for Ideas for Distribution of Reader 04

[CLIFTON D'ROZARIO]

hi,

been following the discussion on distribution of the new Sarai reader...

i feel that one possible was could be through plugging into existing forms 
of distribution of books on the streets. For example one can imagine 
distributing of the reader (and the other 3 as well, besides other 
publications) at Dariayagunj (on sundays) and other places where books are 
sold on the streets. If one were to actually convince the book hawkers in 
Mumbai (near VT now CST) to agree to distribute the book may reach a good 
reading audience.

clifton




>From: "auskadi at tvcabo.co.mz" <auskadi at tvcabo.co.mz>
>To: shuddha at sarai.net
>CC: reader-list at sarai.net
>Subject: Re: [Reader-list] Looking for Ideas for Distribution of Reader 04
>Date: Mon, 12 Apr 2004 08:05:34 +0200
>
>Dear Shudda
>
>My first impression here is to think back to the days (late '70's) of the 
>DIY (do it yourself) - punk - indie music scene. Back then there was a time 
>when many of us  were trying to do something as an alternative musically 
>and in organisation different from the multi national record companies ... 
>people used to pay for their own recordings and make their own record 
>labels and distribute the records themselves to shops that would take 
>them(often on a consignment or sale or return basis) ... .... I spent many 
>years walking the streets of Sydney and Melbourne visiting record shops and 
>selling or leaving on consignment records, we also used small distributors 
>to cover the suburbs and out of the way areas... but over time with 
>different bands doing this networks where established and independent 
>distribution networks evolved.
>
>I think people like autonomedia probably are like a book version of that, 
>for example rough trade was back in the late 70's.
>Anyway, my prima facie idea is that maybe a combination of distributors 
>(such as autonomedia or whoever) and just friends of Sarai could get 
>involved. I will try and find Jim at autonomedias email for you. Thats one 
>avenue... the other is that a time each of us could just try and get orders 
>from local bookshops or other outlets and forward them on, and/or each get 
>a small supply of books and try and find outlets for them as we did in the 
>days of DIY-punk-indie music..........and of course now with the net and 
>the number of web sites that we all have our fingers another way of walking 
>the streets is available to compliment this ...
>
>if anything I hope i help get the thread going
>
>Best
>
>Martin
>
>
>
>Shuddhabrata Sengupta wrote:
>
>>Dear Friends,
>>
>>As you know, the Sarai Reader 04 was published in February this year, and 
>>the people who have been able to lay their hands on the book are coming 
>>back to us with very positive responses. Many people are also saying that 
>>it is difficult to get copies of the book and that it hasnt really moved 
>>into bookstores.
>>
>>Would anyone on this list have any ideas, suggestions about how we might 
>>try and get hold of a better distribution network for the book. Anyone 
>>with any experience in distribution of books could send us any ideas that 
>>they might have. Please write back to the list. Perhaps it can also 
>>generate a nice discussion thread on different forms of distribution.
>>
>>looking forward to your suggestions and ideas.
>>
>>cheers
>>
>>Shuddha
>>
>>
>>
>
>
>--
>http://www.auskadi.tk/
>"the riddle which man must solve, he can only solve in being, in being what 
>he is and not something else...."
>
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