[Reader-list](What--) FM:It is an attitude, a cult statement! (.Wha .?)

[ish at sarai.net]

FM radio today is not just about music; it is an
attitude, a cult statement (?) really don't get it  ...

well in what way it becomes a cult ...  

well the whole (radio)show is sold to the commercial suckers. (can say it
because of some experience with radio ppl). Give the the right amount of
money and you do what ever you want. ... your own show to make your own
'cult'.  Still AIR sometimes plays good music and everything else is just
like the TV game. The orgasm of radio(metro FM) will be to become a star TV
soap. Just hoping some day POP will consume itself...


What are you saying
What are you playing
Who are you obeying
Day out day in? 

The world is collapsing
Around our ears
I turned up the radio
But I can’t hear it

..Michale Stipe (radio song ,REM)


<>ISh



On April 1, 5:51 pm IRFAN <sirfirf at yahoo.com> wrote:
> Radio has revolutionized the realm of entertainment in
> India. It wasn’t till 1977 that audiences could expect
> clarity, quality and entertainment from radio. Radio
> was perceived as the fallback option for entertainment
> and information and was primarily patronized for the
> regular news broadcasts.
>
> The introduction of Frequency Modulation or FM not
> only changed the styles and perceptions but also
> resulted in radio being considered as a chosen source
> of entertainment. This has not only given an
> opportunity for talent to be showcased but also
> invited an influx of investors thereby further
> enhancing it’s influence.
>
> Chennai was the premier city to have FM radio back in
> 1977 followed by Mumbai, Delhi, Bangalore and Panaji.
> But it was in 1993 that radio in the form of FM was
> revived from near oblivion by All India Radio. It was
> then that initiatives were taken not just to programme
> shows to cater to the needs of the audience but also
> create an excitement among the listeners for radio.
> With the two-way planning of generating interest and
> offering quality entertainment with the latest in
> music and information, Radio soon became a household
> commodity.
>
> FM radio today is not just about music; it is an
> attitude, a cult statement - packaged with plenteous
> doses of fun. The fun does not however restrict itself
> to only the latest in music. FM today comes packaged
> with an interesting range of games, contests and
> promotions coupled with enticing prizes, not to forget
> the regular updates of current and useful information.
> Radio which was perceived to have a stereotypical
> style of presentation and a predictable range in
> music, today offers a range of music styles to choose
> from; be it Indian film music, pop, ghazals or western
> music. Air India Radio which took the lead in
> launching FM radio had adopted a bombastic campaign to
> launch it and within no time, FM has not only been
> accepted as a chosen medium of entertainment but has
> invited private channels offering the listeners a
> variety of music to choose form different channels. FM
> has changed the conventional image and style of
> broadcasting. It is interactive and friendly, enticing
> listeners to participate actively.
>
> Another indispensable aspect of FM programming are the
> presenters or Radio Jockeys as they are popularly
> called. The energy and exuberance the RJs add to the
> music with their friendly chatter further intensifies
> and strengthens the link between the listeners and
> radio stations and has contributed significantly to
> the success and acceptance of radio. The presentation
> style coupled with the latest in music and information
> and the contests and prizes has everyone from the
> morning office-goer to the housewife to the bus and
> truck driver all hooked onto radio. FM cuts through
> all cultural and economic divides and offers wholistic
> entertainment for all.
>
> Having caught every listeners pulse, the crystal clear
> acoustics, the games, the contests, the music all put
> together have all made Radio a winner!
>
>
>
>
>
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