[Reader-list] Abstract-Stories of Entrepreneurship

[prasad shetty]

Abstract

STORIES OF ENTREPRENEURSHIP 

Contemporary reconfigurations in city economy are most evident when one finds classified government documents or bank cheques being produced in a neighbourhood slum. The rising demand for cheap labour and state’s embracement of global restructurings have significantly contributed towards these reconfigurations, which began with a systematic dismantling of the formal industry and labour subsequently giving birth and nurturing a new breed – the entrepreneur agents. Their tasks included: organising material and labour and give the cheapest bid for production like the Pepsi bottle cap manufacturer or the bank cheque printer; creating demand and selling, like the Amway Agents; felicitating resources and managing crises, like the computer-wallas, or even chit fund operators who arrange quick finances; and brokering knowledge and skills like training people in computer handling, public speaking etc. In this paper, through a documentation of forty such entrepreneur agents, I aim to construct the context for imagining the contemporary city as a city of entrepreneur agents. 

The full paper is available at: http://www.crit.org.in/members/prasad/Stories%20of%20Entrepreneurship.pdf 






Prasad Shetty
Residence: 501, Marigold, Opposite Shakti Motors, New Link Road, Malad (W),
Mumbai 400 064 INDIA
Phone: +91-9820912744
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