[Reader-list] P. Sainath :Where India shining meets greatdepression (The Hindu)

[Jeebesh Bagchi]

	From: 	  ravig64 at gmail.com
	Subject: 	Re: [Reader-list] P. Sainath :Where India shining meets  
greatdepression (The Hindu)
	

dear Jeebesh,

thank you for the question.... I feel that it is the growing  
acceptance of capitalism as the way forward, that everything else is  
subservient, and all the values that imputes, which we are all very  
uncomfortable with....

it is not ok to be economically poor any more, all else which is  
human is secondary.... or to be smirked at....


ravi

ps. please post onto list, since I cannot acess it from home...


On Apr 4, 2006, at 10:56 AM, Jeebesh Bagchi wrote:


> dear Lawrence and Shivam,
>
> Thanks for the links to these new forms of ads.
>
> It will be pertinent to have a few response as to why we are  
> troubled by these images?.
> What kind of social consensus do these images get us implicated in.?
>
> warmly
>
> jeebesh
>
>
> On 04-Apr-06, at 11:07 PM, Lawrence Liang wrote:
>
>
>> Hi shivam
>>
>> A lot of people have been horrified with that ad...
>>
>> There is an equally pissing off series of ads brought out by SBI  
>> for their
>> credit/debit cards which portrays various working class people
>> (coolie/dhobi) with a caption Raghu, ex pickpocket....
>>
>> So in a plastic cashless world, 'petty criminals will be rendered  
>> jobless
>> and forced to work'
>>
>> In case any of you have missed it, you can see a badly scanned  
>> version here
>>
>> http://www.altlawforum.org/Resources/Pickpocket.jpg
>>
>>
>> lawrence
>>
>> On 4/4/06 8:22 PM, "Shivam" <mail at shivamvij.com> wrote:
>>
>>
>>>> The papers that dislike such stories do find
>>>>
>>> space for the poor, though. As
>>>
>>>> in this
>>>>
>>> advertisement, which strikes a new low in
>>> contempt for them. Two
>>>
>>>> very poor women, probably
>>>>
>>> landless workers, are chatting: "That's one
>>>
>>>
>>>> helluva designer tan," says the first to the
>>>>
>>> other. "Yeah," replies the
>>>
>>>> other. "My skin just
>>>>
>>> takes to the Monte Carlo sun." The copy that
>>> follows
>>>
>>>> then mocks them. "You'll agree," it says,
>>>>
>>> "chances that the ladies above
>>>
>>>> rub shoulders with
>>>>
>>> the glitterati of the French Riviera are, well, a
>>>
>>>
>>>> little remote." It throws in a disclaimer, of
>>>>
>>> course. "We don't mean to be
>>>
>>>> disrespectful ... "
>>>>
>>> But "this is a mere reminder to marketers that a
>>>
>>>
>>>> focus on customers with stronger potential does
>>>>
>>> help." That is an ad for
>>>
>>>> the `Brand Equity,'
>>>>
>>> supplement of a leading newspaper group.
>>>
>>
>>
>> All of you
>>
>>>> on this list MUST see this incredibly atrocious
>>>> advertisement:
>>>>
>> http://www.theotherindia.org/media/brand-equity.html
>>
>>
>> S.
>>
>>
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> _________________________________________
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