[Reader-list] P. Sainath :Where India shining meets greatdepression (The Hindu)

[abhinandita mathur]

On 4/5/06, abhinandita mathur <abhinanditamathur at gmail.com> wrote:
> certainly there is a visual acceptance of capitalism. rather glossy
> capitalism evident in the India Shinning campaign or a Karan Johar
> film for instance which translates in to a glossed out visual dream.
> where "You can almost imagine you are not in India".
> And any representation of poor or rural must always look so needy and
> desperate for a make over. But surely your global gone local bank,
> toothpaste or biscuit can do it.
>
>
>
> On 4/4/06, Jeebesh Bagchi <jeebesh at sarai.net> wrote:
> >        From:     ravig64 at gmail.com
> >        Subject:        Re: [Reader-list] P. Sainath :Where India shining meets
> > greatdepression (The Hindu)
> >
> >
> > dear Jeebesh,
> >
> > thank you for the question.... I feel that it is the growing
> > acceptance of capitalism as the way forward, that everything else is
> > subservient, and all the values that imputes, which we are all very
> > uncomfortable with....
> >
> > it is not ok to be economically poor any more, all else which is
> > human is secondary.... or to be smirked at....
> >
> >
> > ravi
> >
> > ps. please post onto list, since I cannot acess it from home...
> >
> >
> > On Apr 4, 2006, at 10:56 AM, Jeebesh Bagchi wrote:
> >
> >
> > > dear Lawrence and Shivam,
> > >
> > > Thanks for the links to these new forms of ads.
> > >
> > > It will be pertinent to have a few response as to why we are
> > > troubled by these images?.
> > > What kind of social consensus do these images get us implicated in.?
> > >
> > > warmly
> > >
> > > jeebesh
> > >
> > >
> > > On 04-Apr-06, at 11:07 PM, Lawrence Liang wrote:
> > >
> > >
> > >> Hi shivam
> > >>
> > >> A lot of people have been horrified with that ad...
> > >>
> > >> There is an equally pissing off series of ads brought out by SBI
> > >> for their
> > >> credit/debit cards which portrays various working class people
> > >> (coolie/dhobi) with a caption Raghu, ex pickpocket....
> > >>
> > >> So in a plastic cashless world, 'petty criminals will be rendered
> > >> jobless
> > >> and forced to work'
> > >>
> > >> In case any of you have missed it, you can see a badly scanned
> > >> version here
> > >>
> > >> http://www.altlawforum.org/Resources/Pickpocket.jpg
> > >>
> > >>
> > >> lawrence
> > >>
> > >> On 4/4/06 8:22 PM, "Shivam" <mail at shivamvij.com> wrote:
> > >>
> > >>
> > >>>> The papers that dislike such stories do find
> > >>>>
> > >>> space for the poor, though. As
> > >>>
> > >>>> in this
> > >>>>
> > >>> advertisement, which strikes a new low in
> > >>> contempt for them. Two
> > >>>
> > >>>> very poor women, probably
> > >>>>
> > >>> landless workers, are chatting: "That's one
> > >>>
> > >>>
> > >>>> helluva designer tan," says the first to the
> > >>>>
> > >>> other. "Yeah," replies the
> > >>>
> > >>>> other. "My skin just
> > >>>>
> > >>> takes to the Monte Carlo sun." The copy that
> > >>> follows
> > >>>
> > >>>> then mocks them. "You'll agree," it says,
> > >>>>
> > >>> "chances that the ladies above
> > >>>
> > >>>> rub shoulders with
> > >>>>
> > >>> the glitterati of the French Riviera are, well, a
> > >>>
> > >>>
> > >>>> little remote." It throws in a disclaimer, of
> > >>>>
> > >>> course. "We don't mean to be
> > >>>
> > >>>> disrespectful ... "
> > >>>>
> > >>> But "this is a mere reminder to marketers that a
> > >>>
> > >>>
> > >>>> focus on customers with stronger potential does
> > >>>>
> > >>> help." That is an ad for
> > >>>
> > >>>> the `Brand Equity,'
> > >>>>
> > >>> supplement of a leading newspaper group.
> > >>>
> > >>
> > >>
> > >> All of you
> > >>
> > >>>> on this list MUST see this incredibly atrocious
> > >>>> advertisement:
> > >>>>
> > >> http://www.theotherindia.org/media/brand-equity.html
> > >>
> > >>
> > >> S.
> > >>
> > >>
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> > >>
> > >>
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> >
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