[Reader-list] Global World:Local Media

[BHAVYA SRIVASTAVA]

Global world, global people, global environment and local
media.IndianElectronic media is dripping
out.On the front of covering International reports it needs prior
attention.The whole Indian media is narrow sighted in view and
vision.Thespecial time granted to international coverage and airtime
is less in
quality and quantity.This is considered a media deviation.Media running on
incidents and events show a filthy picture.The International chapter of
Indian media is grooming, in case of broadcast and relay.Many Indian news
and entertainment channels are enlarging their footprints.So the content
they show must be global in sense of usability of information.But here the
providers of local information lacks.So the image become weak.BBC,CNN,CHANNEL
NEWS ASIA, SOUTH ASIA WORLD are currently considered an international
channel.They portray news in global sense.And the agenda is clear.Grab the
attention as it happen.

Indian foreign policy today considered an alignment of west.The East look
policy seen on a hook.The American influence of foreign policy drives many
issue.Media too.From the world view the monopolistic headway policy of
Americans is critical.The embedded imperialism today convert into a
hedonistic globalised face.People and places are tend to open and become
global in living sense.Countries and culture want to revamp
identities.Thesociological and economical resistance of a wrapping
society today become a
maze.

In this all the media try to sense the nerve.Confusion, dilemma,
assumptions,illusion rule the screen.Media Channels think that people want
to see this.So play.Media channel think that this dilemma is reality.So
play.They assume that this is the crux.So play.And a illusionary world is
filled by the presentation and advertisement.So the hoop hoollah ends
here.You got some murkier picture of idiot box, not an idea.

Societies feel changes,culture indulge in flow,but the thought process of a
time depends on the ideology its reveal.Media represent the changing time,
not the ideology of time.

Indian Electronic media portray the happened reality.The common contours it
show is limited in issues.Iraq-US,Palestine and
Israel,Iran-US,India-Pakistan,EU-US,and some air filled by
China-India.Mostcompleting end stories of these countries are become a
tail to
follow.Always same confrontation haunts same country.Like Iraq means bomb
and suicide attack.US means monopolistic tendencies and practices.So the
international media pan the issues to a global connect.And this connect the
global audience.

But for a common viewer of Indian Electronic media, the question that "What
is International politics"? is a barometer.A reader knows that countries do
treaties,summit, deal,pact, but what benefits him or his country in
practical sense is quite a mystery.

The need of time is to pan the camera internationally, and reveal and
unleash the Indian reality in International context.So you become tomorrow a
better global Indian.

Bhavya Srivastava
Journalist
09811150743
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