[Reader-list] elbow power

[Prashant Pandey]

The winds of change sweeping across Bollywood have not left the music
industry untouched. While on the one hand new talent is being
encouraged, on the other the old set ways of doing business are giving
way to corporatisation.

Filmmaker Yash Chopra led the way by parting ways with HMV-Saregama
group and setting up his own music label called Yash Raj Music. Chopra
is not the only film producer to have ventured into the music
industry. Subhash Ghai's Mukta Arts too has launched a music label.
Sahara One Pictures, a joint venture between advertising company
Percept and Sahara Motion Pictures, is also poised to launch a music
business soon.

So the music industry, which has more than its fair share of problems
(audio piracy, no licensing fees from radio stations), is emulating
what has been happening in the West where successful artistes
worldwide have established their own music labels.

For all the music industry's scepticism, Yash Raj Films, Mukta Arts
and probably Sahara exude confidence that they'll flourish. More power
to their elbow, we say.

(copy pasted frm desifans.com)