[Reader-list] Welcome – Swagatam – Good Morning - Namasteji

[Tasveer Ghar]

"Just how much 'meaning' is it possible to tease out of a set of
kitschy Indian 'welcome' posters, the new year's display of calendar
art?"

"Quite a lot, it seems, if one is alerted to the semiotic code and
stylistic conventions of Indian calendar art, and the peculiarities of
the industry that produces it. There is much there, too, to engage a
feminist sensibility, for women are very prominently figured in this
medium, whether for better or for worse."

Tasveer Ghar (the House of Images) invites you all to our latest
virtual gallery of popular art entitled "Welcome – Swagatam – Good
Morning…" featuring selected images from the amazing collection of
calendar art by Patricia Uberoi, especially focusing on the Welcome
posters of India. You can visit the text and images of the gallery at
the following link:

http://www.tasveerghar.net/welcome

Another related gallery that you may like to see features the "Hindu
Nationalist Greeting Cards", curated by Christiane Brosius:

http://www.tasveerghar.net/hgreet

We would be happy to receive your feedback and brickbats about our new
galleries. We also invite you to be a part of these virtual galleries
by contributing examples of popular art such as the "Welcome"
calendars from your own collection or vicinity. Visit
www.tasveerghar.net for more details.

Tasveer Ghar team