[Reader-list] Reservation Quota to be hiked to 95%

Sudeep K S sudeep.ks at gmail.com
Tue May 15 09:28:36 IST 2007


So goes an advertisement for Videocon Airconditioners. One of the most
offensive ads I have seen in recent times. With a tagline "Stay cool
No matter what".

The ad shows the front page of a newspaper "NOON NEWS" that carries this news:

Reservation Quota to be hiked to 95%

"The superior court today accepted the government's plea to increase
reservation quota in educational institutes. High-profile institutes
such as IISs and the IINs too, will now have to reserve almost 95% of
their seats for candidates belonging to scheduled castes (SC) and
backward class (BC) from the coming academic year.." (it goes on)

How is it that such a blatant mockery of people belonging to scheduled
castes and backward classes passing off without a resistance? Or has
everyone taken the tagline too seriously?


[Saw the ad on the backside of Air Deccan magazine Simplifly May 2007 issue]

[also posted at http://sudeepsdiary.blogspot.com/ ]



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