[Reader-list] "Why nations should pursue "soft" power" Shashi Tharoor talk at TED

[Kshmendra Kaul]

Watch at http://www.ted.com/talks/shashi_tharoor.html
 
About this talk
India is fast becoming a superpower, says Shashi Tharoor -- not just through trade and politics, but through "soft" power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it's not the size of the army that matters as much as a country's ability to influence the world's hearts and minds.