[Reader-list] Smart Card Apps Make Financial & Retail Transactions Safer

[Taha Mehmood]

Dear all,

So much so for global depression. Some sectors are witnessing a boom
as suggested by news reports. Take the smart card sector for instance,
as the report below suggests, this sector may witness an increase of
revenue by 15%.

It seems as if one man's poison is indeed other man's food. Global
insecurity is leading to secure sales and secure employment.

Regards

Taha

http://www.24-7pressrelease.com/press-release/smart-card-apps-make-financial-retail-transactions-safer-81728.php

Smart Card Apps Make Financial & Retail Transactions Safer

Smart cards have emerged as a viable and safe option for end users to
prevent fraudulent transactions; as a result, their use in financial
and retail sectors will increase significantly.

 NEW DELHI, INDIA, January 05, 2009 /24-7PressRelease/ -- RNCOS in its
new research report "Global Smart Card Market Outlook" says that the
financial/retail sector is expected to continue to represent the
largest application area for the global smart card industry. And the
shipment of smart cards in financial/retail/loyalty is estimated to
increase by 15% in the current year.

According to the report, the rising applications of smart cards in
diverse sectors are due to the high security they provide.
Consequently, smart cards are being widely used in financial
applications such as payment cards and ATM or banking cards.

With robust growth in the global financial market, particularly in the
Asia-Pacific region, the opportunities for the global smart card
industry have increased tremendously, says the report. Rising number
of fraudulent cases has highlighted the risks associated with using
magnetic strip cards for transactions. Moreover, the growth
opportunities for smart cards have further increased by the decision
taken by Visa and MasterCard to use Europay, MasterCard and Visa (EMV)
specification worldwide.

Besides, the banking sector represents an area of tremendous
opportunities for smart card industry because its functionalities,
such as value-added services and enhanced consumer benefits, have made
smart card viable and the safest option for end users. Thus, the
demand for smart cards is expected to grow at an unprecedented rate.

"Global Smart Card Market Outlook" provides in-depth and comprehensive
information on the growing marketplace for smart cards at the global
and national level. It contains thorough analysis along with
statistical data on the present market trends, emerging markets and
future growth prospects for the smart card industry.

Apart from this, the report contains statistical information on value,
shipments and applications of smart cards at the global and national
level that helps clients to identify critical opportunities for growth
of the smart card industry. It helps clients to evaluate key factors
driving growth in the industry and future avenues. The study also
provides forecast on the number of mobile subscribers and smart card
shipment by region.

For more information visit: http://www.rncos.com/Report/IM599.htm
Current Industry News: http://www.rncos.com/Blog/

About RNCOS:

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are a team of industry experts who analyze data collected from
credible sources. We provide industry insights and analysis that helps
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