[Reader-list] Talk: Social Media for Mobilisation--Call for questions

Zainab Bawa bawazainab79 at gmail.com
Wed Jun 17 21:38:15 IST 2009


The Centre for Internet and Society, Bangalore, announces a CHANGE IN DATE
AND TIMING for Peter Griffin and Dina Mehta's talk on using Social Media for
Mobilisation. The talk will be held at the CIS office on Friday, 19 June, at
6.30 pm.

****If attending, please email bawazainab79 at gmail.com with any specific
questions on social media and activism that you may want to discuss at the
event.****

Entry is free and registration is not required. For more details on the
event and speakers, please see the link or the abstract below.

* Using Social Media for Mobilisation -- Friday, 19 June, 2009; 6.30-8.00 pm
http://www.cis-india.org/events/using-social-media-for-mobilisation


Panel discussion with Dina Mehta and Peter Griffin

For some time now, blogs, facebook  and other forms of social media have
been used extensively for rallying people around an issue or a cause.
However, what makes some of these campaigns more successful than others?
Does the workability of social media for mobilisation depend on the manner
in which information is designed and/or disseminated?

This panel brings together two well-known names from the world of social
media, Dina Mehta and Peter Griffin, to explore "meme engineering" and
understand what makes some forms of use of social media more effective than
others.

* Speakers

Dina Mehta is a founder and Managing Director of Mosoci India. She has spent
twenty years specializing in qualitative research and ethnography. She is at
the forefront of technology trend research in India and works with a global
portfolio of companies; including learning journeys, and immersions for
innovation teams. She brings her unique perspective to understanding the
emerging social aspects of new technology and the impact of new media on
youth and mobility. Her work has led her to study the impact of technology
in rural markets, follow trend-setting youth in urban settings, dig deep
into motivations and possible triggers across a wide range of demographic
and psychographic groups, explore and identify underlying value propositions
and key drivers/barriers in several categories.

Peter Griffin is a well-known blogger and has been involved with a number of
collaborative projects, including the South-East Asia Earthquake and Tsunami
blog (also known as TsunamiHelp), MumbaiHelp, Think Bombay, and the
WorldWideHelp group and its associated projects. All of these project have
been concerned with bringing together the web and free tools on one hand,
and concerned web natives and public goodwill on the other, to assist in
disaster relief. Peter is also the co-founder, joint editor and co-moderator
of the writing community, Caferati. He is currently the Special Features
Editor with Forbes Magazine, India.

* Venue

Centre for Internet and Society, No. D2, 3rd Floor, Sheriff Chambers, 14,
Cunningham Road, Bangalore - 560052 (Telephone: 080 4092 6283)

-----




-- 
Zainab Bawa
Ph.D. Student and Independent Researcher

Gaining Ground ...
http://zainab.freecrow.org

http://cis-india.org/research/cis-raw/histories-of-the-internet/transparency-and-politics


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