[Reader-list] Talk: Social Media for Mobilisation--Call for questions

[Sunil Abraham]

Dear Reader List,

The Centre for Internet and Society, Bangalore, announces a CHANGE IN 
DATE AND TIMING for Peter Griffin and Dina Mehta's talk on using Social 
Media for Mobilisation. The talk will be held at the CIS office on 
Friday, 19 June, at 6.30 pm.

****If attending, please email bawazainab79 at gmail.com with any specific 
questions on social media and activism that you may want to discuss at 
the event.****

Entry is free and registration is not required. For more details on the 
event and speakers, please see the link or the abstract below.

* Using Social Media for Mobilisation -- Friday, 19 June, 2009; 
6.30-8.00 pm 
http://www.cis-india.org/events/using-social-media-for-mobilisation


Panel discussion with Dina Mehta and Peter Griffin

For some time now, blogs, facebook  and other forms of social media have 
been used extensively for rallying people around an issue or a cause. 
However, what makes some of these campaigns more successful than others? 
Does the workability of social media for mobilisation depend on the 
manner in which information is designed and/or disseminated?

This panel brings together two well-known names from the world of social 
media, Dina Mehta and Peter Griffin, to explore "meme engineering" and 
understand what makes some forms of use of social media more effective 
than others.

* Speakers

Dina Mehta is a founder and Managing Director of Mosoci India. She has 
spent twenty years specializing in qualitative research and ethnography. 
She is at the forefront of technology trend research in India and works 
with a global portfolio of companies; including learning journeys, and 
immersions for innovation teams. She brings her unique perspective to 
understanding the emerging social aspects of new technology and the 
impact of new media on youth and mobility. Her work has led her to study 
the impact of technology in rural markets, follow trend-setting youth in 
urban settings, dig deep into motivations and possible triggers across a 
wide range of demographic and psychographic groups, explore and identify 
underlying value propositions and key drivers/barriers in several 
categories.

Peter Griffin is a well-known blogger and has been involved with a 
number of collaborative projects, including the South-East Asia 
Earthquake and Tsunami blog (also known as TsunamiHelp), MumbaiHelp, 
Think Bombay, and the WorldWideHelp group and its associated projects. 
All of these project have been concerned with bringing together the web 
and free tools on one hand, and concerned web natives and public 
goodwill on the other, to assist in disaster relief. Peter is also the 
co-founder, joint editor and co-moderator of the writing community, 
Caferati. He is currently the Special Features Editor with Forbes 
Magazine, India.

* Venue

Centre for Internet and Society, No. D2, 3rd Floor, Sheriff Chambers, 
14, Cunningham Road, Bangalore - 560052 (Telephone: 080 4092 6283)

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