[Reader-list] ads popularity and censorship!

[subhrodip sengupta]

Just recovered from some vest ad showing off masculinity in an undesired manner. Understandably it is machoist a flavour of anti-feminism in it showing how a vest helps a man dominate all females. But what I deciphered from it was  glorification of gender abuse and eve-teasing. And if one goes by thead maker then females find such men Hot!
Gone are the days when innocent Macho ad, kitna bada toil hain and Liril got censored because of implicit gestures. Enter an era of sex eductaion and open ness in comunication unbarred. But limits are never set nor verifyable and Vulgarity becomes the new code. Hopefully in the abscence of a cultured viewer tribe the latter or overstreching is more resorted to not only by ad makers but at times by soap makers( suddenly the depiction of sex-violence became quite a fashion for a number of days in hindi soaps raising my doubt as to their 'social' and 'commercial' relevance. What a sophisticated form of avoiding the 'A' cerificate. Less than two years ago and some less popular channels regularly do this as a cheap publicity stunt-- Sell Sex, flash women, whereever, whether partying or bathing in prison! The main hurdle is the people of India who do not have any problem with this, as long as their daily quota of entertainment is fullfilled. Yes Mihir should
 not die in Kyunki Saans bhi kabhi Bahu thi. . . . . . Passive viewing is potent, it has sub-limial effects. Then why not tag ads with an A channel. Gone are the days when Ice-creams used to be made for the children. Now the buyer and his/her desires are the cynosure of these companies, which target couples for commercial success with sone ads mature enough to scare children. Visual enjoyment of sex is not the only thing appriciating is more important, the way western culture is popularly equated with sex, some of the rather pious personalities would seem something else. Result, a tendency to mistake intentions, body language and so on. Worst thing, such sentiliating ads are, if I go by standard marketing texts a commercial flop.. A good add never draws attention to itself but towards the product in a manner to fullfill it's objectives and build brand value. Then why is creativity going below the belt? Practical lessons ok! BUT why spread false
 messages and ignore the responsibility of art on culture. Indeed the line between open and vulgar is as thin as that between errotica and pornography.. When Priyaranjan Das Munshi proposed a bill to censor things there was a hue cry about state doctored culture, Unethical policing in artistic expression and curbing freedom of speech. Beurocratic raaj was cited. The truth isPrivate houses never like government interventon and fairness of actions or accountability in social responsibility though this society functions to provide them a working culture, and is their source of arms, bread and butter. Clearly these houses have failed in self censorship. Some people at that time also favoured Ombudsman. Their ambitions was squashed then. I am talking of right to peaceful living and right to frame intellectual independance, not infantisising women and children.  I again forward the same question. Does contemporary Indian media require Censorship? As far
 as content regulation is concerned practically we'll se none as the media is already intellectually biased towards interests of these business houses who glorify in these wasteful ads, and politicalluy favours western and beurgeoise ideas, behind which the Government too goes mad. 
What might protected is a tradition of evening family TV viewing. I do not see feudal clases bothered about what is shown on TV. That is never documented as being small things. At the end the vest company will not take political responsibility it is outside it's brand image. Then why cheap popularity. I remember the infamous COKE AD in US spreading it's own theory of pepsi favouring Blind to deaf. Now what a inhumane thing to cash upon. Indivoduals shall not use discretiona nor is it desirable that they go on a rampage. Why does then the Government not intervene? Is it Deliberate?







OK found this as bit bad joke ad on net, which I serve with evening snacks(joking, it's likeable). Crocodile's tears, but will be liked by many. I find some Creativity that I do not in many other ads. Will open up a series of banned commercials. YOutube, non-adult content.
http://www.youtube.com/watch?v=ZrRyRi1HNmI&feature=related.


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