[Reader-list] Today We Don't Use the Word Dollars
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noreply at superflex.net
Wed May 27 02:03:30 IST 2009
Hello,
Today We Don't Use the Word Dollars
WEDNESDAY 27 MAY 2009, 09.00 - 16.30
ANZ Bank, 312 Karangahape Road, Newton, Auckland,New Zealand
SUPERFLEX's artwork for One Day Sculpture involves the employees of
Auckland's Karangahape Road branch of the ANZ bank. For a single day,
Wednesday 27 May 2009, 09.00 - 16.30 all employees of the bank cannot
say or use the word 'DOLLARS.' The staff must use other words of their
own choice to explain themselves to customers and co-workers. If they
break this pact they must pay a fine of $1 into a staff social fund.
SUPERFLEX's One Day Sculpture project was conceived for Auckland at
the invitation of Brian Butler, former Director of Artspace and
produced by Artspace. The artists opted to work with the ANZ bank,
asking the bank manager to enter into a legally binding agreement with
the group that would affect all its activities. The contract
stipulated that the staff at the ANZ bank have to abstain from using
the word 'dollars' in all its oral and written communication,
externally as well as internally, during banking hours. The agreement
concerns customer service, as well as telephone calls and email
communication. The contract was signed by the Bank Manager and by
SUPERFLEX. The signed contract will be printed and framed and
displayed in the staff (cloakroom) during the day! .
SUPERFLEX (Bjørnstjerne Christiansen, Jakob Fenger and Rasmus Nielsen)
investigate processes by which power dynamics become evident. Their
projects do not simply set out to problematize these spheres of
interest, but to work with real economic, cultural and political
relations and create concrete effects. Through projects engaging with
alternative models for the creation, dissemination and maintenance of
social and economic organisation such as Copyshop, Guarana Power,
Rebranding Denmark and Free Beer. SUPERFLEX have become involved in
several legal disputes, as well as suffering prohibition orders and
police raids, relating to their artistic use of commercial signs and
symbols. However, finding that the restrictions placed on their work
someti! mes led to unexpectedly interesting results, SUPERFLEX began
to explore the productive potential of prohibition and conceived a
series of projects structured to impose regulations on others.
For more info:
http://www.onedaysculpture.org.nz
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