[Reader-list] Olive Crown Awards: For Creative Excellence In Communicating Sustainability, India Chapter, International Advertising Association

[rohitrellan at aol.in]

The India Chapter of the International Advertising Association (IAA) 
seeks to recognize creative excellence in communicating sustainability.


These are the country’s first ‘green’ awards for communication.

Any communication that highlights the ‘green’ nature of a product, 
service or corporate philosophy is covered by this award. This would 
include communication about  anything organic, eco-friendly, 
power-efficient, energy-saving, pollution-controlling, recyclable, 
reusable and generally something that offers a positioning as not just 
the custodian of a brand but also a custodian of Brand Earth.


Entries can be sent in English or Hindi in the following categories:

Categories:
1.  Consumer Products
2.  Consumer Durables
3.  Media & Communication
4.  Financial
5.  Telecom
6.  Industrial
7.  Other Services
8.  Corporate
9.  NGO
10. Public Service (any category)
11. Unreleased work
12. Campaign of the Year
13. Green Brand of the Year
14. Green Advertiser of the Year
15. Green Agency of the Year


Please note:
Category 11 – This is for creative which has not been released. In the 
event that the same work is released later by a brand or a corporation, 
the work will be eligible for entry next year as well.

Category 12 – Entry must be a multimedia campaign, which has appeared 
in a minimum of two vehicles. The number of entries forming a campaign 
must be a minimum of four. Eg: Three press single and one TVC single.

Category 13 - Entries for Green Brand of the Year should include the 
following:

A note, not exceeding 1000 words explaining the objectives of the 
campaign with a  perspective of the sustainability issues that were 
sought to be addressed, the creative concept, the media mix used, any 
unique methods used in the communication, the budget and an assessment 
of the impact it made. Print and photographic annexure validating the 
effort could be attached.


Category 14 and 15, no entries can be sent. These awards will be for 
the cumulative points won by the agency/advertiser.


Format
For the above categories entries may be entered as single -
A ) Print
B) TVC / Cinema
C) Radio
D) OOH
E) Digital (including internet ads and websites)
F) Brochures
G) Events
H) Documentaries / Short films (not exceeding 45 minutes)*

*We will provide the screening equipment for a normal DVD presentation. 
For any other format such as tapes and slides, the entrant will have to 
make the necessary arrangements.


Eligibility:
- Entries should have been released (or held) between January 1 2010 
and
December 31 2010.
- Should conform to the guidelines of the Advertising Standards Council 
of India (ASCI).
- Should not have been created mainly for the purpose of winning an 
award.
- Should not be exercises in “green-washing”.
-  The organizers reserve the right to reject entries which could be 
seen as offensive to
    National, religious or public sentiments or taste.


Awards:

In each category the jury will award an Emerald and Jade Olive Crown to 
the winning
entries (Winner, Runner Up). These awards will be conferred on the 
entrant companies.
In case an entry is submitted by more than one entrant, the organizers 
will bring it up to
both parties at an appropriate time – only one entrant per entry will 
be accepted.


Material:
- Print: Art pulls mounted on soft board and flush-cut or printed on 
art card. The size
should not exceed 1750 sq.cm.

- Film: DVD only. Entries for each category should be recorded on DVD 
with a 5 second
gap between commercials. Please attach  a cue sheet if there is more 
than one
commercial on a single DVD.

- Radio: Audio CD’s in MP3 format with 10 second leaders between 
commercials.

- OOH: Art pulls not exceeding 1750 sq. cm. Also affix an original 
color photograph of
the site in a maximum 4”X6” size behind the entry.

Entry Deadline: January 31, 2011


- Download the entry form here click and print out only as many copies 
as you require. 
http://www.iaaindiachapter.org/downloads/olive_green_entry_form.pdf

Please send your forms to: The Secretariat, IAA – India Chapter, c/o 
Reliance Industries
Limited, 1103 Raheja Center, Free Press Journal Road, Nariman Point,
Mumbai 400 021.