[Reader-list] Visual essay: Valentine’s Day greeting cards in urban India

Tasveer Ghar tasveerghar at gmail.com
Tue Feb 14 17:25:51 IST 2012


Dear friends
A very happy “Valentine’s Day” to all of you );

Tasveer Ghar presents a new visual essay about the popular visual
practices of Valentine’s Day cards in urban India, written by
Christiane Brosius:

The Looks and Sites of Love: Valentine’s Day greeting cards in urban India
Christiane Brosius
http://tasveerghar.net/cmsdesk/essay/123/

"The Valentine’s Day greeting cards studied here mark an ongoing
moment of transition, where a globalised event and concept spreads
across the subcontinent by means of various media (e.g., TV, cinema,
internet), institutions (e.g., malls, cafes, bars), and publics (e.g.,
students, young professionals, un/married couples). They allow us to
explore the ways in which old and new media formats around the turn of
the new millennium encouraged certain societal segments to imagine
or/and declare feelings of deep affection or love to others in a way
that was difficult, if not impossible, to be articulated in a country
like India in earlier times."

To see more exciting visual essays about popular visual culture,
please visit www.tasveerghar.net

Since Tasveer Ghar features popular visual culture of South Asia, we
also feature this time, an interesting Photograph of the Month from
Pakistan. This is related to the popular religious visuality connected
with the celebration of Milad un-Nabi (the birth anniversary of the
Prophet Muhammad):

http://tasveergharindia.net/cmsdesk/pages/Picture_of_the_Month.html

Looking forward to your visit to the house of images.

The Tasveer Ghar team

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http://www.tasveerghar.net


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