[Reader-list] The Pixel Lab 2014 - only 7 days left to apply!

[rohitrellan at aol.in]

Programme 2014
A maximum of 20 producers with a project and 20 professionals without a project will be selected to participate at The Pixel Lab 2014.


1. Residential Workshop: 6-12 July 2014, Hotel Traube Tonbach, Germany
The Pixel Lab begins with a 6-day residential week in Baden-Württemberg, Germany. Participants undergo project-driven training from leading cross-media professionals via a combination of 1-2-1 meetings, presentations, case study analysis and group work. Teaching covers the following areas:

Developing stories across multiple platforms
Marketing & distribution strategies dedicated to exploring new platforms, increasing revenue and strengthening business-to-consumer relationships
Enhancing audience engagement
User-centric design
Innovative online tools and services
Analysis and deconstruction of international cross-media case studies
Legal and digital rights issues surrounding development, production and financing
Project packaging, planning and presentation

The residential week closes with pitch presentations and networking drinks with invited financiers, commissioners and producers from the region.
2. Distance Mentoring: July – September 2014 [For project participants only]
Participants with a project undergo three months of distance mentoring around creative and business strategies with leading cross-media practitioners.
3. London Workshop: 6-9 October 2014 (tbc) [For project participants only]
Run in tandem with the annual Cross-Media Forum (check out 2013′s edition here), http://www.powertothepixel.com/events-and-training/pttp-events/london-forum-2013
the final stage of The Pixel Lab culminates in a final pitching session. Following a day of pitch training, participants present their developed project to a live audience of industry professionals and a jury who will ultimately decide the winner of The Pixel Lab 2014 prize of £3,000. The workshop closes with a series of one-to-one business meetings with media’s top commissioners, financiers , producers and distributors and an invitation to Power to the Pixel’s awards ceremony in the evening.
Application deadline 28 March 2014, 18.00 BST
[Download application form] http://powertothepixel.com/wp-content/uploads/2014/01/TPL2014-Application-Form.doc