[Reader-list] P. Sainath :Where India shining meets great depression (The Hindu)

[Lawrence Liang]

Hi shivam

A lot of people have been horrified with that ad...

There is an equally pissing off series of ads brought out by SBI for their
credit/debit cards which portrays various working class people
(coolie/dhobi) with a caption Raghu, ex pickpocket....

So in a plastic cashless world, 'petty criminals will be rendered jobless
and forced to work'

In case any of you have missed it, you can see a badly scanned version here

http://www.altlawforum.org/Resources/Pickpocket.jpg


lawrence

On 4/4/06 8:22 PM, "Shivam" <mail at shivamvij.com> wrote:

>> The papers that dislike such stories do find
> space for the poor, though. As
>> in this
> advertisement, which strikes a new low in
> contempt for them. Two
>> very poor women, probably
> landless workers, are chatting: "That's one
>
>> helluva designer tan," says the first to the
> other. "Yeah," replies the
>> other. "My skin just
> takes to the Monte Carlo sun." The copy that
> follows
>> then mocks them. "You'll agree," it says,
> "chances that the ladies above
>> rub shoulders with
> the glitterati of the French Riviera are, well, a
>
>> little remote." It throws in a disclaimer, of
> course. "We don't mean to be
>> disrespectful ... "
> But "this is a mere reminder to marketers that a
>
>> focus on customers with stronger potential does
> help." That is an ad for
>> the `Brand Equity,'
> supplement of a leading newspaper group.


All of you
>> on this list MUST see this incredibly atrocious
>> advertisement:
http://www.theotherindia.org/media/brand-equity.html


S.

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