[Reader-list] P. Sainath :Where India shining meets great depression (The Hindu)

[Jeebesh Bagchi]

dear Lawrence and Shivam,

Thanks for the links to these new forms of ads.

It will be pertinent to have a few response as to why we are troubled  
by these images?.
What kind of social consensus do these images get us implicated in.?

warmly

jeebesh


On 04-Apr-06, at 11:07 PM, Lawrence Liang wrote:

> Hi shivam
>
> A lot of people have been horrified with that ad...
>
> There is an equally pissing off series of ads brought out by SBI  
> for their
> credit/debit cards which portrays various working class people
> (coolie/dhobi) with a caption Raghu, ex pickpocket....
>
> So in a plastic cashless world, 'petty criminals will be rendered  
> jobless
> and forced to work'
>
> In case any of you have missed it, you can see a badly scanned  
> version here
>
> http://www.altlawforum.org/Resources/Pickpocket.jpg
>
>
> lawrence
>
> On 4/4/06 8:22 PM, "Shivam" <mail at shivamvij.com> wrote:
>
>>> The papers that dislike such stories do find
>> space for the poor, though. As
>>> in this
>> advertisement, which strikes a new low in
>> contempt for them. Two
>>> very poor women, probably
>> landless workers, are chatting: "That's one
>>
>>> helluva designer tan," says the first to the
>> other. "Yeah," replies the
>>> other. "My skin just
>> takes to the Monte Carlo sun." The copy that
>> follows
>>> then mocks them. "You'll agree," it says,
>> "chances that the ladies above
>>> rub shoulders with
>> the glitterati of the French Riviera are, well, a
>>
>>> little remote." It throws in a disclaimer, of
>> course. "We don't mean to be
>>> disrespectful ... "
>> But "this is a mere reminder to marketers that a
>>
>>> focus on customers with stronger potential does
>> help." That is an ad for
>>> the `Brand Equity,'
>> supplement of a leading newspaper group.
>
>
> All of you
>>> on this list MUST see this incredibly atrocious
>>> advertisement:
> http://www.theotherindia.org/media/brand-equity.html
>
>
> S.
>
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