[Reader-list] P. Sainath :Where India shining meets great depression (The Hindu)

[Lawrence Liang]

Hi jeebesh

A quick response, I was thinking about these ads and why they were
particularly pissing off for me at this period, after all, these are not the
first, and they will certainly not be the last ads which are offensive
(recall the recent fair and lovely ad on TV)....But I guess it comes in a
time when we are witnessing the state bending over to appease the US, while
we see its simultaneous brutality and violence in all directions (NBA to
demolitions to Bhopal)....and you wonder about the lines between brutalities
of imagination and action


lawrence  



 





On 4/4/06 10:56 AM, "Jeebesh Bagchi" <jeebesh at sarai.net> wrote:

> dear Lawrence and Shivam,
> 
> Thanks for the links to these new forms of ads.
> 
> It will be pertinent to have a few response as to why we are troubled
> by these images?.
> What kind of social consensus do these images get us implicated in.?
> 
> warmly
> 
> jeebesh
> 
> 
> On 04-Apr-06, at 11:07 PM, Lawrence Liang wrote:
> 
>> Hi shivam
>> 
>> A lot of people have been horrified with that ad...
>> 
>> There is an equally pissing off series of ads brought out by SBI
>> for their
>> credit/debit cards which portrays various working class people
>> (coolie/dhobi) with a caption Raghu, ex pickpocket....
>> 
>> So in a plastic cashless world, 'petty criminals will be rendered
>> jobless
>> and forced to work'
>> 
>> In case any of you have missed it, you can see a badly scanned
>> version here
>> 
>> http://www.altlawforum.org/Resources/Pickpocket.jpg
>> 
>> 
>> lawrence
>> 
>> On 4/4/06 8:22 PM, "Shivam" <mail at shivamvij.com> wrote:
>> 
>>>> The papers that dislike such stories do find
>>> space for the poor, though. As
>>>> in this
>>> advertisement, which strikes a new low in
>>> contempt for them. Two
>>>> very poor women, probably
>>> landless workers, are chatting: "That's one
>>> 
>>>> helluva designer tan," says the first to the
>>> other. "Yeah," replies the
>>>> other. "My skin just
>>> takes to the Monte Carlo sun." The copy that
>>> follows
>>>> then mocks them. "You'll agree," it says,
>>> "chances that the ladies above
>>>> rub shoulders with
>>> the glitterati of the French Riviera are, well, a
>>> 
>>>> little remote." It throws in a disclaimer, of
>>> course. "We don't mean to be
>>>> disrespectful ... "
>>> But "this is a mere reminder to marketers that a
>>> 
>>>> focus on customers with stronger potential does
>>> help." That is an ad for
>>>> the `Brand Equity,'
>>> supplement of a leading newspaper group.
>> 
>> 
>> All of you
>>>> on this list MUST see this incredibly atrocious
>>>> advertisement:
>> http://www.theotherindia.org/media/brand-equity.html
>> 
>> 
>> S.
>> 
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