[Reader-list] Vivah MP3

[Prashant Pandey]

Rajshree launches MP3 version of Vivah to fight Piracy.

Vivah music comes in 3 packages
Joginder Tuteja, IndiaGlitz [Tuesday, October 03, 2006]



Rajshri Productions is going all out to ensure that the music of their
upcoming release 'Vivah' is a success. Going by the way they are
marketing their product by coming up with an effective packaging, they
may as well be!

This is because the songs for this Ravindra Jain written and composed
music doesn't just come in a conventional CD and cassette format.
Instead it comes in multiple packaging. One of them is a regular
single CD/cassette format that we have been witnessing for all the
musical releases. The second is a special collector's edition that is
a 2 CD pack. While one of them comprises of the songs from the film,
the second CD is titled "Exclusive Badhaee Ki Shehnaiyan" which has
tunes by the late Ustad Bismillah Khan! For classically inclined,
there couldn't have been a better gift.

But hold your breath for the third offer in place! In order to fight
piracy, the makers have come up with a MP3 version of the music which
not just has the songs from 'Vivah' but also has 40 other Rajshri hits
from the past! And all that an affordable price that is slightly more
than the cheap pirated CDs thrown open on pavements.

A smart marketing strategy at least, now one waits to see the audience
reaction to the music of this Shahid Kapoor-Amrita Rao flick!