[Reader-list] [Announcements] Store for alternative independents

[Jeebesh]

> Begin forwarded message:
>
>> From: "Arpita Das" <arpita at yodapress.com>
>> Date: 6 August 2009 6:28:44 PM GMT+05:30
>> To: "Arpita Das" <arpitadasribeiro at gmail.com>
>> Subject: A store for alternative independents
>>
>>
>> Dear all,
>>
>> A few days ago, I went ahead and did something that I have wanted  
>> to do for a few years now. I took a small store space on rent in  
>> Hauz Khas Village with the intention of turning it into a platform  
>> devoted to promoting and selling interesting, alternative books,  
>> music and cinema by independent publishers, record labels/musicians  
>> and filmmakers. Having been an independent publisher for about six  
>> years now, I know that we share similar stories about our titles  
>> getting the short-shrift from the big bookstores, no matter how  
>> outstanding they might be in terms of content or production  
>> quality. Yet, even when we seek out independent booksellers and  
>> hope that they, at least, will give our titles as much if not more  
>> space than the mainstream companies, we are given long spiels about  
>> having to justify real estate prices/rentals, etc. However, I have  
>> for at least the last couple of years now become convinced that  
>> only independents can help other independents, and by that I don't  
>> just mean independent publishers helping other independent  
>> publishers, but independents across categories/professions/lines  
>> helping each other to thrive and not just survive. That is the only  
>> way to keep a viable and valuable alternative alive. This is the  
>> motivation that lies behind taking on the store space in Hauz Khas  
>> Village. And teaming your titles and ours with independent music  
>> and cinema, to my mind, gives the concept the necessary fizz which  
>> indeed we need to popularise it. I cannot, however, turn this  
>> rather unusual dream into reality without your support, cooperation  
>> and participation. So, do please send your titles for display at  
>> our store once we start operations in September. My colleagues in  
>> YODA PRESS will be in touch with you over the next few weeks with  
>> all the specific information you might need. I am particularly  
>> fortunate to have a talented and motivated editorial team here at  
>> YODA PRESS who are all keen to give quality time to the store--- 
>> what that means, as I am sure is evident, is that you will have  
>> enthusiatic sales people at the store at all times promoting your  
>> books to potential readers in a uniquely active way.
>>
>>
>> As for other, more practical information, YODAKIN, as the putative  
>> store will be called is a 400-square-feet ground floor space at 2,  
>> Hauz Khas Village, located in the gali that leads to Gunpowder. We  
>> hope to start operations on 1 September. Do feel free to forward  
>> the mail to other likeminded independents who might want to display  
>> their titles/periodicals/products at YODAKIN. You can be in touch  
>> with our editor Supriya Nayak at supriya at yodapress.com for further  
>> details.
>>
>> I look forward to your response.
>>
>> Warm wishes
>> Arpita
>>
>> Arpita Das
>> Publisher and F./ounder
>> YODA PRESS
>> Editorial address: C9/9519 Vasant Kunj
>> New Delhi 110 070
>> Permanent mailing address: A/C 268 Vasant Kunj
>> New Delhi 110 070
>> Tel.: 91-11-41787201, 26125373
>> email: arpita at yodapress.com; arpitadasribeiro at gmail.com
>>
-------------- next part --------------
_______________________________________________
announcements mailing list
announcements at sarai.net
https://mail.sarai.net/mailman/listinfo/announcements