[Reader-list] New Media Campaign on HIV/AIDS Awareness

[Chandni Parekh]

*Standard Chartered Bank has launched a major global social media campaign
to raise awareness of the threat of HIV and AIDS, moving toward its goal to
educate one million people on HIV and AIDS by 2010 as part of the Clinton
Global Initiative.*

The campaign focuses on ‘Anti-HIVirus software’ that address protection
methods against HIV/AIDS and dispels myths that drive stigma. The vehicle
for the campaign comes through the animated story Mr HIV, who aims to
destroy the human race within a span of six video webisodes.

“’Vir.us’ is aimed at providing information to the 15- to 24-year-old
population, who account for 45 per cent of new HIV infections,” group head
of internet and mobile banking at Standard Chartered Aman Narain said in a
release. “Animated movies have been hugely popular recently and we took a
similar approach to engaging people in HIV and AIDS education."

http://www.vir.us/